The Vibe Story

Sunderland Vibe magazine – the story

You may ask, what has inspired organisations to come together and produce a free magazine for Wearsiders?  The answer is simple, it’s our shared passion for Sunderland and a desire to celebrate, share and promote the things which can inspire our city to become a vibrant place to live, work, study and enjoy. 

Sunderland Vibe magazine reflects a new collaborative way of working which is set to bring positive change to our door.  If you want to find out more, read on.

Sunderland Business Limited

Sunderland Business Limited is an organisation founded by leading city businesses and organisations who wanted to help tackle some of the challenges facing the city.  Last year Sunderland Business Limited initiated Sunderland’s Business Improvement District (BID) which city centre businesses voted in favour of in July 2013.  The BID became operational in April 2014 and will inject £3.4m of investment in the city centre economy over its five year term.  You can read more about some of the exciting things the BID team have been up to in Vibe here.

But Sunderland Business Limited didn’t stop there.  With ambitions for the whole of Sunderland, not just the city centre, eight companies and organisations agreed to form a group to promote and deliver a sense of vibrancy and aspiration to encourage people to work, live, study and play in Sunderland.

This group consists of the Bridges Shopping Centre, Gentoo, Sunderland Business Improvement District, Sunderland College, Sunderland AFC, Sunderland Live, University of Sunderland and Sunderland City Council.

Sunderland Vibe magazine

Sunderland Vibe magazine is just one aspect of the work of this new collaboration, and is simple in its ambition: to showcase the many exciting things that are happening in and around Sunderland in one accessible publication.  We are very excited about its potential and we hope you are too. 

It would be great to hear what you think.  If you’d like to share your thoughts on how we can improve Sunderland Vibe magazine please get in touch by emailing

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