Following a successful year of events in Sunderland in 2018, plans are underway to expand the event programme to include more live music.
With aspirations to grow the city’s status as an ‘events’ city, it will be important to have a range of events that attract people to Sunderland and involve the whole community.
There are already a number of music events taking place in 2019 including the Spice Girls at the Stadium of Light and Lets Rock at Herrington Country Park, and conversations have already begun with partners to develop a music event in the city centre.
This event will build on the work that Sunniside Live event organisers have completed in recent years.
Sunderland City Council Cabinet Member for Communities and Culture, Councillor John Kelly said: “Although it’s very early in the planning stages this will help showcase our city centre by bringing thousands of music fans into Sunderland to enjoy the best headline acts and local musical talent that we can provide.”
Head of Business Operations at the BID (Business Improvement District) Sharon Appleby added: “ We want to ensure the entire city centre benefits from a range of events and developing a music event that will create a buzz for businesses, residents and visitors is exactly what we need.”
Sunderland City Council has started dialogue with a number of partners including Helen Davies, one of the organisers of ‘Sunniside Live’ whose hard work has previously brought headline acts such as Soul II Soul, Lightning Seeds and Heather Small to the city.
Helen Davies said: “It’s great to hear that music will play a bigger role in the city in 2019 and we are looking forward to working with a variety of partners to ensure a new event benefits the city centre as a whole.”