Sunderland Vibe has claimed the top prize at the North East Marketing Awards, an accolade that celebrates excellence in marketing, digital content and PR across the industry. 

Here’s everything you need to know… 


Sunderland Vibe claims top award!



Sunderland Vibe has started 2022 with a bang, following a triumphant win at the North East Marketing Awards after scooping the top prize for Campaign of the Year (budget under 50k).

Beating off stern competition from fantastic North East companies such as Crystallized (Middlesbrough Art Weekender), Twist (Slim Chickens & Stablewood), Different Advertising (NE1) and O Agency (Flymo Garden Staycation & WBD), Sunderland Vibe was noted for its ‘fantastic dedication to celebrating Sunderland communities and contributing to the city’s ongoing regeneration’ by the judging panel. 

The judging panel consisted of Herb Kim, best known as Founder of the long-running Thinking Digital Conference, Caroline O’Doherty, Head of Marketing & Development at Northumberland National Park Authority and Kerry Leng, Head of Marketing, Communications & Information at Nexus who presented the award. 

The North East Marketing Awards or ‘NEMA’ 2021, were held at Newcastle Civic Centre in December. It’s a highly-prestigious accolade that now into its third year, celebrates excellence in the fields of marketing, digital and PR across all industry sectors in the region.

There were 16 awards presented on the night, including Agency of the Year, Marketing Director of the Year, Brand Creation of the Year and Rising Star of the Year.

The Allies Group team were also shortlisted in the Not-for-Profit Campaign of the Year category for their work with Newcastle Cathedral.


 A unique publication by local people, for local people…


Kerry Leng, Head of Marketing, Communications and Information at Nexus; Matthew Thomas, Journalist at Allies Group; Host, Rob Broderick; Guy Dowsett, Commercial Director at Allies Group


Journalist at Allies Group and Editor of Sunderland Vibe magazine, Matthew Thomas said:

“I am delighted that Sunderland Vibe has claimed this award. 

It’s been a privilege to help grow the business online and show the region what Sunderland is really all about.”

Sunderland Vibe is a local publication that’s run by local people who aim to serve Wearside communities and aid local businesses through engaging online content and our quarterly print magazine. 

Having taken over Sunderland Vibe in 2019, we’ve enjoyed great discourse and fantastic feedback from the people of Sunderland with our radically redesigned offering. 

I’d like to extend a huge, heartfelt thank you to our readership, the Vibrancy Partners, those who tune in online and the local businesses who have supported us along the way. 

We’re incredibly excited for what 2022 has in store for the publication.”


Johnathan Ramsay, Co-Editor of Sunderland Vibe and Journalist at Allies Group added:

“It’s a great feeling to receive this award and have our hard work recognised. 

We’re incredibly keen on showcasing unique, fresh coverage about Sunderland as much as we can. 

We’ve been committed to supporting local people and local businesses wherever possible since relaunching the brand, and to get this kind of recognition means we’re doing something right. 

To scoop such a prestigious award is only going to motivate us more to keep growing in 2022!”


Contributing to Sunderland’s generational transformation…



The publication was created in 2014 to raise aspirations in Sunderland, support the city’s generational transformation and celebrate local communities.

Sunderland Vibe is a collaborative project from the city’s leading organisations; Sunderland BID, Sunderland College, Sunderland City Council, The Bridges Shopping Centre, the University of Sunderland, and Sunderland Culture.

The magazine has featured exclusive interviews with David Brewis of Field Music, celebrated vital cultural hubs such as Pop Recs 2 and showcased prominent community figures such as Simon Whitaker – the owner of Master Debonair at Mackie’s Corner.


Want to be a part of Sunderland Vibe’s journey? Follow us online. Twitter: @SunderlandVibe, Instagram: @SunderlandVibe, Facebook: @SunderlandVibe.

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